Then, user testing can help you understand the various reasons behind these bottlenecks, such as a frustrating product catalogue organisation, or an impractical checkout.
However, the latter should not be overlooked.
For instance, people can now use the Google App to simply tap and hold any image in order to shop the exact item featured in the image or similar items.
In addition, the user should have the feeling of control when it comes to making changes to the curve.